The AFL's Gather Round event has brought a buzz to Adelaide, with pubs and hotels experiencing a boost in business and an increase in occupancy rates. This annual gathering of diehard AFL fans, like Peter Higgs, who travels from Sydney to attend multiple games, has become a significant draw for the city. Higgs, a dedicated fan, embodies the spirit of Gather Round, showcasing the event's ability to attract interstate visitors and create a vibrant atmosphere.
However, the future of this event is uncertain. South Australia is currently in negotiations with the AFL to secure a five-year extension, but there are challenges to overcome. With the addition of a Tasmanian team in 2028, scheduling all 19 teams in one round becomes a logistical puzzle. ABC SA Grandstand host Aaron Bryans highlights the need to convince clubs to play twice within five days to ensure a full Gather Round experience. This issue, along with other stakeholder considerations, is a key factor in the ongoing negotiations.
The impact of Gather Round extends beyond the sporting event itself. It has the potential to shape South Australia's reputation as a destination state, as highlighted by Anna Moeller, the head of the South Australian branch of the Australian Hotels Association. The event creates a unique vibe and attracts interstate tourists, contributing to a positive perception of the state. This economic and reputational boost is a significant incentive for keeping Gather Round in South Australia.
Furthermore, the event's success is tied to the upgrade of local football facilities. Over the past three years, a joint funding package has invested $8 million in these upgrades, but half of the state's facilities still fall below standard. The SANFL has made it clear that they will only invest an additional $1 million in local football infrastructure if Gather Round remains in South Australia. This investment is a crucial factor in the negotiations, as it showcases the event's impact on the development of football infrastructure in the state.
In conclusion, the AFL's Gather Round event has become a significant cultural and economic driver for Adelaide. The negotiations to secure its future in South Australia are complex, involving scheduling challenges, stakeholder management, and the potential for further investment in local football facilities. The event's ability to attract interstate fans, boost the local economy, and enhance South Australia's reputation as a destination state makes it a valuable asset for the state. The outcome of these negotiations will shape the future of this popular sporting event and its impact on the community.
